Antecedents Analysis of Purchase Intention

Predicting Consumer Purchase Intention: A Discriminant Analysis Approach

The Indian retail space is seeing a clutter of competitive retail brands today and the customers are becoming more fragmented in their specifications and choices. The marketing environment is becoming more challenging to the retailers and the brand owners. In this context, this study attempts to formulate a discriminant equation on the basis of some established predictors and separate the segme...

Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents

Factors Affecting Online Search Intention and Online Purchase Intention

This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...

Understanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment

Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...